spotify.
Everyone loves music, but when it’s time to take the aux cord, suddenly they’re shaking in their boots. Why, you ask?
Because they’re terrified of being judged! So they play it safe and cue up some mainstream radio BS.
It’s time we empower people to take pride in their true music tastes!
OOH
in- app callout.
Everyone posts the “acceptable” parts of their Wrapped, but #SpotifyUnwrapped pops up randomly, calling people out and encouraging them to come clean about what they really like.
hop on the aux.
Those who are willing to come clean gain access to Spotify’s newest feature, which allows you to “hop on” a friend, or celebrity’s and listen to the same tunes in real time. (Even if that means Alejandro x Lady Gaga on a loop for 3 hours. Or silence.)
