durex.
STI rates amongst seniors have doubled over the last 10 years.
Durex wants to help change that.
Case Study Video.
Packaging.
To make the condoms easier to handle, we exchanged those pesky, perforated wrappers for easy-open pods, and re-designed the box so that it doubles as a dispenser.
OOH.
We’ll strategically place our ads in airports, grocery stores, park benches, gas stations, and more to meet seniors wherever they’re at.
Radio.
Spots will air on NPR to catch elders while they’re on the go.
Print Ads.
We’ll also run print ads in top senior magazines such as AARP and Reader’s Digest .
Activation.
To get the product into the hands of frisky seniors, our Silver Bullet will shoot through retirement communities, passing out free condoms.
Samples.
Seniors love free samples and a deal, so we partnered with Sam’s Club to to get them in their Freeosks.
It’s as simple as scanning your membership card.