Kikkoman.
When most people think of soy sauce, they think of Kikkoman.
But you know what they don’t think about???
Wisconsin — home of the largest soy sauce brewery in the WORLD.
OOH.
Stunt.
One of the things we discovered while researching was that some people top their ice cream with soy sauce.
We decided to create an ice cream truck to help people cool down with an array of Kikkoman flavors.
Motion.
A bottle so iconic and masterfully designed — it’s featured in the MOMA. We had to pay homage.
AD | Miranda Arias
CW | Cameron Norman