getty images.
Getty is home to over 80 million images, including a vast collection of archival images, spanning over the last century.
But in order to use these photos, you have to pay some pretty hefty fees.
Maybe history shouldn't come at a cost?
Case Study.
Website Takeover.
On the first day of Black History Month, we’ll takeover Getty’s home page and feature a vanishing watermark to let visitors know that they can download free archival photos for the duration of the month.
Social.
Each day of Black History Month, we’ll post an archival image along with a captivating story about the person in it, unlocking a piece of their history. At the end of the mont, we’ll announce that Black archival footage will be free to use *forever!
*for educational purposes only.
AD | Maya Kahnke
CW | Cameron Norman