JetBlue.
Every airline has a model A321 plane, but JetBlue’s is the only one that’s customized to have 2 extra inches of legroom.
To highlight this feature, we made a campaign that speaks to legs.
OOH.
Celebrity Spokeswoman.
Boasting legs that are insured for $2 MILLION, we couldn’t find a better spokeswoman than Heidi Klum. We’ll tease her involvement on social to get the word out
Pre-flight Experiences.
We’ll create an exclusive lounge in major airports, offering leg massages, recliners, relaxation and more.
Guests can scan their boarding pass to enter and be greeted with a fun message from our spokeswoman.
In-flight Experience.
As passengers board, we’ll play leg-centric tunes and offer an exclusive vinyl pressingn-flight only!
Additionally, all guests will receive a First Class Legs package, complete with compression socks, lotion, and a Harry’s razor.
Product Innovation.
JetBlue will partner with Away and create a rideable suitcase for adults, allowing them to take a load off as they navigate the airport.
Post-Flight Experience.
Once they land, we’ll keep the comfort going by giving all A321 passengers a ride to their final destinations in a spacious Uber Comfort.